Live streaming has become an essential tool for businesses looking to engage with their customers online. By broadcasting to a variety of digital platforms, companies can quickly spread their message and ensure their content reaches the widest possible audience. While live streaming is an effective marketing tool, it requires a great deal of technical skill [...]
Live shopping streaming is a new hot trend in both e-commerce and streaming. It's a great way for retailers to engage with their customers in real-time. Shopping streaming allows retailers to create engaging content and reach a larger audience faster and more affordably than traditional video ads. What is Live Shopping Streaming? Shopping live streaming is the [...]
The future of events is virtual -- or hybrid -- whereby remote viewers can participate on their connected device. When you're putting together an event, whether a conference, product launch, concert, fundraiser or something else, you should consider the benefits of offering a virtual option to your audience. This can be helpful in increasing your [...]
Event streaming has come a long way in the past few years, with companies like Ustream, Livestream, and YouTube Live taking event broadcasting to new heights (or lows, depending on how you want to see it). From galas to concerts to conventions, live video streaming is gaining popularity, with organizations of all shapes and [...]
Social media streaming vs. paid platform streaming is a hot issue right now. And, the platform you use to live stream your event is an important part of delivering a best-in-class experience to your audience. Social media sites are a cost-effective way to stream your event, because they are free to stream and you [...]
Will Live Streaming Your Event Decrease In-Person Attendance? I say the answer is no! And here’s why: Free or paid live streaming, widens your audience, putting more eyes on your organization. You get to show what your organization really does and the great things you're brand represents -- and that’s better than any website [...]
Kevin explains the importance of your live streaming provider doing an internet speed test at your venue. This is a crucial part before you even think about producing a live stream. He shares his reasoning behind performing the test and what to look out for. https://youtu.be/exmyXz69bzk
Unless you’re a big brand, your paid live stream or social media event can get lost in the shuffle. Marketing your stream is an essential part of the growth of your audience and your business. I have been involved with live streams that were well promoted and had great viewership, as well as other streams [...]
You have your event set up and it is going to be great but there is a demographic that you are leaving out. The people who won’t be able to attend your event in-person. If they can’t be at your event in person, maybe you sure consider utilizing Facebook live streaming. To maximize your exposure [...]
With the rise of social media live streaming, you don't have to worry about how much bandwidth you need. Bandwidth is, in a nutshell, all the data (audio and video) you will use to live stream. Platforms like Facebook, Periscope/Twitter and YouTube give you unlimited bandwidth, but you give up some freedoms to reap that reward. [...]
