Live shopping streaming is a new hot trend in both e-commerce and streaming.  It’s a great way for retailers to engage with their customers in real-time. Shopping streaming allows retailers to create engaging content and reach a larger audience faster and more affordably than traditional video ads.

Graphic showing the number of sales on live streams

What is Live Shopping Streaming?

Shopping live streaming is the process of broadcasting live video content to an audience over social media platform. It is the latest development in video technology and it is quickly becoming a popular way for retailers to create a virtual shopping experience for their customers. Live streaming allows retailers to create engaging content, marketed towards a vast audience, in a matter of minutes.

Black Woman holding cell phone and credit card

Who Can Benefit from Live Shopping Streaming?

Live shopping streaming can benefit retailers of all sizes and types. It is especially useful for retailers who want to reach more customers and strengthen their relationship with their current customers. Additionally, retailers can use live streaming to showcase products, host interviews, tutorials, Q&A, and product demonstrations, which can lead to increased sales.


What Considerations Go into Setting Up a Live Shopping Streaming Broadcast?

To start a live shopping streaming production, you will need a few basic items. These include a laptop or desktop computer, a webcam or video camera, a microphone, and access to a reliable internet connection. You will also need to choose a platform to stream on such as YouTube, Facebook, or Twitch. Additionally, you may want to consider investing in accessories such as lights, tripods, or a green screen.

woman selling makeup looking at camera

Pros and Cons of Live Shopping Streaming

The benefits of retail live streaming include increased engagement, increased exposure and reach, an opportunity for unique interaction, detailed product introductions, and an opportunity to learn from the people who know the product best. However, there are some drawbacks of retail streaming include neglecting individual customers, mixed results, time-consuming setup, potential technology glitches, inconsistent content, and difficulty building a community.

Here are some tips for using live shopping streaming to sell your products:

  1. Use a countdown timer to create a sense of urgency and capitalize on the scarcity principle.
  2. Promote your live streams ahead of time on social media, your website, and your email list.
  3. Collaborate with influencers to reach more shoppers.
  4. Offer doorbuster deals to trigger shoppers’ fear of missing out.
  5. Run polls and host giveaways to keep your viewers engaged.
  6. Use video editing software to create teaser videos and GIFs to promote your upcoming streams.
  7. Keep your setup simple and have backup equipment available.
  8. Test your streaming environment and ensure you have sufficient bandwidth.
  9. Budget accordingly and plan for any technical issues that may arise.

Live stream shopping production cameras lights post with products

Are you searching for the best live shopping production service

Then get in touch with Igigo Communications! We’re the area’s premier webcasting, videography and event internet company, and will lend our expertise to your next engagement. From conferences to concerts, town halls to trade shows, and so much more — contact us today and find out why we’re the team to choose when you need a flawless live stream.