Do you know that there are businesses in 2024 who have selected a professional live streaming partner to handle their live streaming needs. Well, I have came across a few.  Now yes, they have all done the Zoom/Teams event where someone on the team was task with learning and setting up Zoom and running to show.  When they reach out to me,  I hear the desperation and uncertainty in their voice when it comes to producing a live stream outside of Zoom or Teams. They’re at the point where anything passed what they have been doing is over their head and expertise. They’re trying to find the ideal partner who can help them hire to live stream their “baby”and make their product and of-course them look great.  Here are some essential tips the help with the process of selecting a live streaming partner that can be a good fit on your next project.

Experience and Expertise

When it comes to live streaming, experience is king. A seasoned live stream production company brings not only technical know-how but also the ability to handle unexpected challenges that often arise during live broadcasts. Look for a company with a solid track record in producing live events similar to yours. Ask for their portfolio or case studies, and pay attention to the diversity and complexity of projects they’ve handled. A company experienced in a range of events – from corporate conferences to music concerts – is often a good bet.

Customization and Flexibility

Each live event is unique, and so are its streaming requirements. A one-size-fits-all approach doesn’t work in live streaming. Choose a production company that understands your specific needs and is willing to customize their services accordingly. Whether it’s integrating interactive elements, branding overlays, or accommodating specific platform requirements, the company should be flexible and creative in meeting your demands.

Quality of Equipment and Technology

The quality of your live stream largely depends on the technology and equipment used. High-quality cameras, sound equipment, and reliable streaming technology are non-negotiables. Inquire about the types of cameras, microphones, and mixing equipment the company uses. Also, check if they stay up-to-date with the latest streaming technologies and platforms. A company that invests in top-notch equipment is serious about delivering the best possible quality.

Reliability and Support

Live streaming is unpredictable, and you need a team that’s reliable and can provide robust support. Look for a company with a reputation for reliability and one that can guarantee a backup plan in case of technical glitches. Ask about their process for handling technical issues and their availability for support before, during, and after the event. A company that offers comprehensive support will give you peace of mind during your live event.

Pricing and Value

Finally, consider the pricing structure of the live stream production company. While it’s tempting to go for the cheapest option, remember that quality comes at a cost. Evaluate what’s included in the pricing – such as pre-production planning, number of cameras, length of the event, post-production edits, etc. Compare the value you’re getting rather than just the price. A more expensive company might offer a significantly better quality and stress-free experience, which can be worth the extra investment.

Split screen of a live streamed discussion with a panelist in another window

Making the Right Choice

Choosing the right live stream production company is critical to the success of your event. By considering these aspects – experience and expertise, equipment quality, customization, reliability, and pricing – you’re well on your way to finding a partner that will help you deliver a high-quality, engaging, and successful live stream event.

If you would like to discuss your next live stream project, please don’t hesitate to reach out to us today and see if we are a great fit to your live streaming partner.