We’ve provided temporary internet/wifi for many projects as part of our service offerings. From on-site remote work projects, live streams, festivals and point-of-sale projects we have provided rock solid internet/wifi to our clients. With those projects, I remember brand activations and event marketing from the day.  These three strategies may be closely related but have some differences:

Experimental Marketing  focuses on creating immersive, interactive experiences for consumers to engage with the brand to create memorable impressions. Involves creating hands-on engaging experiences; often multi-sensory; designed to create a lasting emotional connection between the brand and the consumer.

Brand Activations are specific campaigns or events designed to engage with consumers and “activate” the brand in their minds. Typically more focused and targeted, than experimental marketing; aims to generate excitement and engagement around a brand, product, or service; often used to introduce a new product or invigorate interest in existing one.

Event Marketing specifically refers to the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can be either virtual or physical; focused on face-to-face or digital interactions with the target audience; including conferences, trade shows, workshops, and corporate events.

Common benefits of internet/wifi



In most cases, all three of these strategies require a solid, secure internet/wifi connection that is a crucial part to their success. We’ll talk about the benefits of temporary internet/wifi for experimental, brand activation and event marketing:

1. Enhanced Engagement through Interactive Technologies: Temporary internet allows for the use of interactive technologies such as VR (Virtual Reality), AR (Augmented Reality), and live streaming, which can significantly enhance customer engagement. These technologies can create more immersive experiences, making the marketing event more memorable.

2. Real-Time Social Media Integration: With reliable Wi-Fi, participants can instantly share their experiences on social media, which can amplify the reach of the marketing event. This not only increases the visibility of the event but also leverages user-generated content for promotional purposes.

3. Data Collection and Analytics: Temporary internet access enables real-time data collection through methods like digital surveys, feedback forms, and interactive polls. This data is invaluable for understanding customer preferences, measuring event success, and planning future marketing strategies.

4. Seamless Operation of Mobile Apps and Digital Platforms: Many experiential marketing campaigns use mobile apps or digital platforms for registration, information dissemination, or interactive elements. Temporary internet ensures these platforms operate smoothly, enhancing the overall user experience.

5. Facilitating Communication and Coordination: For event staff and organizers, temporary Wi-Fi is essential for efficient communication and coordination. It enables the use of communication tools like instant messaging and email, which are crucial for managing large events.

6. Live Demonstrations and Presentations: In scenarios like product launches or demonstrations, a stable internet connection is vital for smooth presentations, especially if they involve live streaming or the use of online platforms.

7. Interactive Booths and Kiosks: Temporary internet allows for the setup of interactive booths or kiosks where attendees can engage with digital content, participate in virtual experiences, or learn more about products and services.

8. Flexibility and Customization: Temporary internet solutions can be tailored to meet the specific needs of an event, whether it’s a small pop-up activation or a large outdoor festival, ensuring that connectivity needs are adequately met.

Overall, temporary internet and Wi-Fi enable many interactive and digital aspects of these type of marketing.  That’s why it’s a huge deal to have temporary internet and Wi-Fi. Moreover, the benefits of temporary internet and Wi-Fi are clear, and their use should be carefully considered by event marketers to maximize the success of their campaigns.

If you have a marketing event coming up, we love to hear from you and have our temporary internet/wifi be a part of your successful event.

Contact us to schedule a discovery call today.